HEB had purchased a naming-rights sponsorship at the Long Center. The deliverable couldn't be a wall-mounted sign or a banner - it had to be an integrated, architectural piece that read as part of the venue itself, on camera, at night, in July. The venue had equally strict requirements: zero damage to existing structure, zero downtime during the season, and a finish that wouldn't embarrass the building.
The site conditions weren't trivial either. West-facing. Full afternoon exposure. Wind loads that move across an open river plaza with nothing to break them. And a schedule of public events that meant every day of install was a day the space was out of service.
We designed the canopy geometry to sit inside the venue's existing sightlines, so it reads as architectural rather than additive. The panels are our standard 10-year fabric system - marine-grade thread, stainless hardware, UV-stable membrane - but detailed to the sponsor's brand palette and finished at our Austin loft before being trucked to site.
Install happened over a single long weekend. Our crew worked from 4am through dusk both days. The venue reopened on schedule. The canopy has been in continuous service since 2024 and has been featured in the Long Center's own marketing, at no incremental cost to either party.
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